Wednesday, October 25

Coffee as Existential Statement: A Crisis in Every Cup on Valencia Street


"Getting a morning coffee on Valencia Street, San Francisco’s high hipster avenue, is not merely buying a drink: it is making an existential statement. Drinking your way down Valencia’s coffee shops offers an unofficial tour of the city’s newly ascendant 21st-century lifestyles. The names of the cafes glisten with the sheen of carefully cultivated style. Ritual Roasters. Four Barrel. The Blue Fig. Craftsman and Wolves. Glazed with polished alliterations and alluring adjectives, the names leave an iron aftertaste of brand awareness and search engine optimization on the palette. The fashionable formula seems to involve taking a familiar item and injecting it with a slightly unusual accent — a blue hue or the fourth barrel — to lift the tediously literal into the intriguingly suggestive. ..."
LA Review of Books

2010 September: Espresso, April: The History of Coffee and How It Transformed Our World, 2013 May: Coffeehouse, 2015 June: Barista, 2015 August: Coffee Connections at Peddler in SoHo, 2015 November: The Case for Bad Coffee, 2016 January: 101 Places to Find Great Coffee in New York (2014), 2017 June: How Cold Brew Changed the Coffee Business, 2017 September: Our 7 Favorite Literary Coffee Shops, 2017 October: Clever Literary Coffee Poster.

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