"The semiotics of fashion is the study of fashion and how humans signify specific social and cultural positions through dress. Ferdinand de Saussure defined semiotics
as 'the science of the life of signs in society'. Semiotics is the
study of signs and just as we can interpret signs and construct meaning
from text we can also construct meaning from visual images such as
fashion.
Fashion is a language of signs that non-verbally converse meanings
about individuals and groups. ... Roland Barthes was a semiotician, who studied the fashion system and how ideologies are transmitted through dress. The semiotic system is formed by social interests and ideologies, and the fashion system is no different. In our society the ideologies in fashion are often implemented by celebrities or the dominant class. Jackie Kennedy was an important style icon for American women during the 1960s, where her style became a symbol of wealth, power and prestige. ..."
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