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You can track QAnon’s arc, like most things in America, through its relationship with corporate brands. Although the conspiracy movement emerged out of fringe imageboards in 2017, its first viral successes came on Facebook and YouTube, where its lore envisioning Donald Trump fighting an elite cabal of liberal pedophiles was honed and refined. When Covid came in 2020, QAnon ballooned under lockdowns, putting it
in the mainstream, but leaving it short of actually being mainstream. Call it the Wayfair era. In July 2020, followers of QAnon began spreading a particular pedophilic panic: the absurd notion that the online furniture retailer was selling children for sexual abuse via armoire orders. Non-Q masses took the bait: 'Mentions of Wayfair and
trafficking have exploded on Facebook and Instagram over the past week,' the Associated Press wrote at the time, noting that related TikTok hashtags 'together amassed nearly 4.5 million views.' A national human trafficking hotline
issued a press release warning that a flood of calls about the conspiracy had distracted them from genuine work. ..."
A QAnon conspiracy theory button sits affixed to the purse of an attendee of the Nebraska Election Integrity Forum on Saturday, Aug. 27, 2022, in Omaha, Neb. Former President Donald Trump is increasingly embracing and endorsing the QAnon conspiracy theory, even as the number of frightening real-world incidents linked to the movement increase. On Tuesday, Sept. 13, 2022, using his Truth Social platform, Trump reposted an image of himself — wearing a Q lapel pin — overlaid with the words “The Storm is Coming."
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