​The 1916 stunt that made Nathan’s Famous a Coney Island hot dog icon

 
Nathan’s expanded its menu by 1939 

“No summer visit to Coney Island is complete without a stop at Nathan’s Famous, the iconic boardwalk restaurant that offers everything from burgers to frog legs (really) but made its name back in 1916 selling delicious, cheap hot dogs. Yet the five cent frankfurters Polish immigrant Nathan Handwerker began hawking from a stand on the then-unfinished boardwalk wouldn’t have caught on—if not for a clever stunt he came up with to convince the crowds on Surf Avenue to give his hot dogs a try. ...”

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