"You have seen the ads — oh, God, have you seen them. Ever since the cheap-ass labor provision company Fiverr ('Freelance Services Marketplace for the Lean Entrepreneur') started plastering New York City subway cars with its 'In Doers We Trust' ad campaign early last year, straphangers have been complaining about their Tony Robbins-on-meth taglines: If 'Thinking big is still just thinking,' does that mean Fiverr — whose business model is built on having freelancers post tasks they’re willing to do for as little as $5 — wants us all to leap into self-starterdom before we look? Is 'Sleep deprivation is your drug of choice' an attempt to compliment hard workers, or a call to work yourself to death? It all felt like, as Jia Tolentino wrote for the New Yorker, being hit each morning with a firehose of jargon 'through which the essentially cannibalistic nature of the gig economy is dressed up as an aesthetic.' Sometime in the last few days, one subway rider decided to strike back using the oldest of urban protest tools: the magic marker. ..."
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New Yorker: The Gig Economy Celebrates Working Yourself to Death
Here’s an Ad That Should Inspire Entrepreneurs Everywhere to Get Their Act Together (Video)
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