"Ah, Florida… The Sunshine State. Tourists began flocking to it in earnest once the railroads expanded in the late 19th century, drawn by visions of sunset beaches, graceful palms, and plump citrus fruit in a warm weather setting. The fantasy gathered steam in the 1920s when citrus growers began affixing colorful labels to the fruit crates that shipped out over those same railroad lines, seeking to distinguish themselves from the competition with memorable visuals. These labels offered lovers of grapefruit and oranges who were stuck in colder climes tantalizing glimpses of a dreamy land filled with Spanish Moss and graceful long-legged birds. Words like 'golden' and 'sunshine' sealed the deal. (The reality of citrus picking, then and now, is one of hard labor, usually performed by underpaid, unskilled migrants.) ..."
Open Culture
