“In the heart of Mexico’s capital, the colorful signs that have come to define the urban landscape of the city are being erased. Mexico City’s street stalls were not, until recently, aiming for subtlety. Their walls were covered with primary colors, loudly announcing their specialties. Tortas — Mexican sandwiches — weren’t just tortas. They were ‘gigantic tortas,’ ‘hot tortas,’ ‘delicious tortas,’ and ‘super tortas.’ Juices could be super, delicious and ‘curative.’ The signs were part of a long tradition of hand-painted advertisements adorning the facades of small businesses across Mexico. ...”
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