Vintage store signs from the 1970s live on in Astoria
“Astoria is known for its low-key neighborhood vibe, Greek food, beer gardens….and some very atmospheric vintage store signs on the main drag of 31st Street that look time-capsuled from the 1960s and 1970s. It’s hard to beat this charming, no-frills sign from Rose and Joe’s, a traditional Italian bakery (and pizza place). The bakery has been at this address since the 1970s; previously it operated on the corner of 31st Street and Ditmars, per queensscene.com. ... La Guli Pastry Shop is another stunner: the classy cursive lettering, slightly torn fabric awning, the curves in the display windows. ...”
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