The Birth of Espresso: How the Coffee Shots The Fuel Our Modern Life Were Invented

 

“Espresso is neither bean nor roast. It is a method of pressurized coffee brewing that ensures speedy delivery, and it has birthed a whole culture. Americans may be accustomed to camping out in cafes with their laptops for hours, but Italian coffee bars are fast-paced environments where customers buzz in for a quick pick me up, then right back out, no seat required. It’s the sort of efficiency the Father of the Modern Advertising Poster, Leonetto Cappiello, alluded to in his famous 1922 image for the Victoria Arduino machine (below). Let 21st-century coffee aficionados cultivate their Zenlike patience with slow pourovers. A hundred years ago, the goal was a quality product that the successful businessperson could enjoy without breaking stride. ...”

Open Culture (Video)

2010 September: Espresso, 2013 April: The History of Coffee and How It Transformed Our World, 2013 May: Coffeehouse, 2015 June: Barista, 2015 August: Coffee Connections at Peddler in SoHo, 2015 November: The Case for Bad Coffee, 2016 January: 101 Places to Find Great Coffee in New York (2014), 2017 June: How Cold Brew Changed the Coffee Business, 2017 September: Our 7 Favorite Literary Coffee Shops, 2017 October: Clever Literary Coffee Poster, 2017 October: Coffee as Existential Statement: A Crisis in Every Cup on Valencia Street, 2018 February: The Trencherman: A Tale of Two Coffee Shops, 2020 April: Unfair trade, April 2020: A (Very) Brief History of NYC Espresso, 2020 May: The Islamic History of Coffee, 2021 January: The Life Cycle of a Cup of Coffee: The Journey from Coffee Bean, to Coffee Cup, 2021 June: Philosophers Drinking Coffee: The Excessive Habits of Kant, Voltaire & Kierkegaard, 2021 July:  The invisible addiction: is it time to give up caffeine?