"For the past decade, Colossal Media has been enlivening the walls of New York City with their hand-painted advertisements — not to mention helping clients from Smirnoff and Heineken to Adidas and Converse hawk their wares. Their pieces, products of painstaking and meticulous days of work, are destined to be urban ephemera, lasting from just one week to one month before they’re painted over. Built in 2004 by founders Paul Lindahl, Adrian Moeller, and Patrick Elasik (who died in 2005), the Brooklyn‐based advertising and mural company is reviving and modernizing a sign-painting tradition that hails from an earlier era. The team currently has sixteen members, including both apprentice and lead painters. Completing an apprenticeship takes a year or two; becoming a lead painter takes five to seven. ..."
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