Can South America Produce a Superclub?


Flamengo will play River Plate in Saturday’s Copa Libertadores final in Peru.
"My favorite soccer-related study of all time, by some distance, came from the Brazilian magazine Mundo Estranho a few weeks before the start of the 2014 World Cup. For the first time, it said, it could provide an answer to that thorny question: Just which team is the most popular in all of soccer? This, you will agree, is the sort of research that matters, the sort of material that academics and statisticians all over the world should be devoting their time to understanding. It does, after all, have real-world effects: Manchester United, for one, regularly mentions on conference calls to its investors just how many fans it has. The latest estimate, from the agency Kantar, is that 1.1 billion people — or one in every seven people on the entire planet — are currently trying to persuade themselves that seventh in the Premier League isn’t too bad. ..."
NY Times

Flamengo won its only Copa Libertadores final in 1981.

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