Can Instagram and Egg Creams Save the Last Punk Rock Bodega?


The (possible) birthplace of the egg cream, which became Gems Spa in the 1950s, has long been a magnet for bohemian East Villagers, as above in 1969.
"Gem Spa had been open for only 40 minutes before the first tour group of the day came by. It was early on a Saturday, and a potbellied guy with bleached blonde hair and a goatee who calls himself Bobby Pinn was lecturing to a devastatingly bored preteen and four adults who did not seem to know what he was talking about. He was explaining the concept of an egg cream — the quintessential New York fountain drink that some people say was invented at this location. 'It’s very refreshing,' he said. 'Almost like a Yoo-Hoo.' Then Mr. Pinn flipped through a laminated book to show the tourists a black-and-white photo of the New York Dolls posing in front of Gem Spa’s iconic signage before shifting gears. ..."
NY Times

The making of an egg cream.

2015 December: Gem Spa

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