Wikipedia - "A Twinkie is an American snack cake, marketed as a 'Golden Sponge Cake with Creamy Filling.' It was formerly made and distributed by Hostess Brands. ... Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. Ritchy Koph said he came up with the name when he saw a billboard in St. Louis for 'Twinkle Toe Shoes'. During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. ..."
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How Twinkies Work (Video)
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