"It all begins with a flash of genius. For Blaise Matuidi, it was a move from PSG’s legend: Jay-Jay Okocha. Now, it’s Blaise who is setting the game on fire, not just on the pitch, but throughout French popular culture. Known to the kids as The Charo (the vulture), he has sparked an entire phenomenon called Charo Life. Which in turn, became the spark for our campaign for France, host nation of the Euro Champs 2016."
Stéphane Missier (Video)
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