"'The spectacle of advertising creates images of false beauty so suave and so impossible to attain that you will hurt inside and never even know where the hurt comes from, and in all pictures now the famous people have already begun to look lost and lonely.' It is hard to pin down just where Robert Montgomery's words are coming from -- it seems as if they were whispered from a looming spirit, while simultaneously erupting from your insides. While advertisements talk loudly while communicating very little, Montgomery's pieces speak softly while uttering what we may need to hear most."
Robert Montgomery's Concrete Poetry Sweep London Billboards
2011 May: Robert Montgomery
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