Hegemony Changes Everything

 
Marco Borrelli - Antonio Gramsci

“... The Italian communist Antonio Gramsci (1891–1937) would argue that it was precisely through the proliferation of such norms in our culture—wherein the inequalities of capitalism appear natural, as ‘senso comune‘ (common sense)—that the ruling classes stay as such. This concept would become known as ‘cultural hegemony.’ In his early writings for socialist newspapers like Avanti! and later in his Prison Notebooks, Gramsci analyzed folklore, serialized novels, theater, devotional literature—anything he could get his hands on in the prison library—to search for the ways that capitalist logic appeared as a self-evident truth (not some secret hiding in a remodeled bathroom). ...”

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