Peering Into Soccer’s Future

 
The world’s best clubs are already getting a competitive edge through psychology, data and nutrition. The next frontier? Better set pieces.

“Occasionally, back in the days when we had things like parties and social lives, someone would find out, no matter how hard I tried to avoid telling them, that I was a journalist, and ask a question to which there is no answer: How do you decide what to write about? The first problem is that the reality of journalism — asking people questions and then writing down what they say — is frequently much less creative than it is in the popular (and the journalist’s) imagination. At times it can feel like a craft, the act of mining and polishing the raw material of information, rather than the more writerly art of conjuring it from the depths of your imagination.The second is that articles arise in all sorts of different ways. Sometimes, you decide to write about something because you are told to write about something. ...” Rory Smith

Not all of soccer’s innovations make sense in the test phase.

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