Gunsmoke - 1959
"Considering what passed for children’s fashion in the 1970s when I started elementary school—patterned polyester pants with coordinating turtlenecks—it’s no surprise that picking out new clothes was not my favorite part of back-to-school shopping. Instead, I considered my most important September decision to be choosing the right lunch box. ... Mickey Mouse was the first popular character to grace the front of a lunch box, in 1935. But the lunch box as personal statement really took off in the 1950s, along with television. According to Whole Pop, executives at a Nashville company called Aladdin realized they could sell more of their relatively indestructible lunch boxes if they decorated them with the fleeting icons of popular culture; even if that Hopalong Cassidy lunch box was barely scratched, the kid whose newest fancy was the Lone Ranger would want to trade in his pail for the latest model. ..."
Smithsonian
Smithsonian: Lunch Box
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