Michelin

Michelin Morocco Map 742
Wikipedia - "Michelin ... is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal (in North America) tyre brands. Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man. Among Michelin's numerous inventions, there is the removable tyre, the pneurail (a tyre for trains made to run on rails) and the radial tyre technology now used in modern 'green tyres' that reduce fuel consumption."
Wikipedia
Maps & Guides - Michelin
The Savvy Traveller
Michelin Travel & Lifestyle