"The Billboard Project is a series of photos by Zoe Strauss, displayed on 54 separate billboards, traversing dozens of neighborhoods in Philadelphia. The billboards will exhibit Zoe Strauss’s photos without informative text, branding or logos. They effectively eliminate 53 spaces available for commercial advertising. The Billboard Project is for both residents and visitors, and can be seen simultaneously as a homecoming and a journey."
The Billboard Project - Zoe Strauss
Philadelphia Museum of Art
Philadelphia Museum of Art: Billboard Project
A new kind of neighbourhood watch (Video)
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