"Like any legendary record label worthy of its legacy, Fania Records was particularly attuned to both great music and savvy self-promotion. So when it initially assembled the cream of its late 1960s artist roster (Ray Barretto, Joe Bataan, Willie Colon, Larry Harlow, label co-founder Johnny Pacheco, et al.) to play a club date together as the Fania All-Stars, it was as much a celebration of the exciting sounds on New York City’s Latin music scene as a shrewd marketing exercise. ..."
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