Conceptual Personae: The many imagined lives of Fernando Pessoa

 
“‘Sockpuppeting’ is internet slang for the contemporary variety of an age-old hoax: with a fake account registered under a pseudonym, a social media user becomes free to post whatever they like, unfettered by the wearisome burdens of attribution. Perhaps a pundit wishes to promote his own book without appearing to do so himself. ... The poet who produced that work was named Fernando Pessoa, but the majority of his finest poems were signed with three different names. Alberto Caeiro, Álvaro de Campos, and Ricardo Reis were not, however, mere pseudonyms; they were separate identities—what Pessoa called ‘heteronyms’—crafted to undertake distinct and diverging poetic projects. ...”

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