"Rand McNally published its first road atlas on April 15, 1924. It was called—in a touching testament to the marketing of yore—the
Rand McNally Auto Chum. Many hours of intrepid googling have failed to yield a photo of the
Chum, but I did find
a retrospective of atlas covers, and this
commemorative press release, which catalogs some of the decidedly unchummy features of the 1924 atlas."
The Paris Review
Yale: Hitting the Road: The Art of the American Road Map
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