Marshall McLuhan
Wikipedia - "Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar—a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries."
Wikipedia, W - The Medium Is the Massage, W - Understanding Media: The Extensions of Man, Marshall McLuhan, McLuhan Project, UbuWeb
Marshall McLuhan Speaks (Video), Introduction by Tom Wolfe, Hot and cool media (1965), Etc., Vision of the future (1965), Etc., My definition of technology (1965), Etc., Old versus new assumptions (1960), Etc., TV as a depth medium (1960), Etc.
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