Monday, March 27
Wikipedia - "A drive-in theater or drive-in cinema is a form of cinema structure consisting of a large outdoor movie screen, a projection booth, a concession stand and a large parking area for automobiles. Within this enclosed area, customers can view movies from the privacy and comfort of their cars. Some drive-ins have small playgrounds for children and a few picnic tables or benches. The screen can be as simple as a wall that is painted white, or it can be a steel truss structure with a complex finish. Originally, a movie's sound was provided by speakers on the screen and later by an individual speaker hung from the window of each car, which would be attached by a wire. ... Decline. The shift in content of drive-ins was less of a problem than competition from home entertainment, from color television to VCRs and video rentals. This, along with the 1970s oil crisis led to a sharp decline of attendance as well to the widespread adoption of daylight saving time (which made the shows start an hour later), making it harder for drive-ins to operate successfully. ..."
W - List of drive-in theaters
Welcome To The Drive-In Theater!
"Stefanie Klavens has a love for 20th century pop culture and Americana. In her articulate photographic series, titled 'Vanishing Drive-Ins,' Klavens documents the disintegration of the American drive-in. Once a popular social and entertainment aspect, it has been slowly disappearing from the United States. As Klavens explains, 'The drive-in has suffered the same fate as the single screen theater. Before World War II the drive-in was a modest trend, but after the war the craze began in earnest, peaking in popularity in the late 1950s and early 1960’s. Drive-ins were ideal for the modern family, everyone jumped into the car, no babysitter needed. ‘Car culture’ had officially arrived as a dominant force on the American scene.' Despite the rapid popularity of the drive-in, they simply could not stand the test of time. ..."
The Art Of Disappearing: Stefanie Klavens Documents Vanishing Drive-Ins
YouTube: Vintage Ads - Drive In Intermission 22 (Drive-In Movie Ads)