Strike up the band: Mariachis win the cup


"The Albuquerque Isotopes are having themselves quite a Winter Meetings. Sunday, the Triple-A Colorado Rockies affiliate recieved the James H. Johnson President's Award for 'most complete franchise.' The following morning, they became the inaugural winners of Minor League Baseball's Copa de la Diversión event series. Copa de la Diversión, an initiative designed to engage with Hispanic fans, features Minor League teams adopting Spanish-language identities. The Isotopes, one of 33 teams to participate in 2018, played four games as the Mariachis de Nuevo México. Minor League Baseball's Latinx Advisory Committee voted the Mariachis as the top identity, based on criteria such as attendance, marketing dollars invested, revenue gains and relevant community partnerships. Albuquerque emerged triumphant over a quartet of fellow semi-finalists: Monarcas de Eugene (Eugene Emeralds), Cucuys de San Bernardino (Inland Empire 66ers of San Bernardino), Cielo Azul de Oklahoma City (Oklahoma City Dodgers) and the Flying Chanclas de San Antonio (San Antonio Missions). ..."
MILB
Forbes: Minor League Baseball To Have 'Copa De La Diversión' In Effort To Reach Latino Communities
SI: Ranking The Best Team Names From MiLB's Copa de la Diversión
W - List of Minor League Baseball leagues and teams

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