Sunday, September 27

Joint Ventures: How sneakers became high fashion and big business


Dunk Low Pro SB Pigeon, 2005, by Nike x Staple Design.
"Say you were a city kid growing up in America. Say you wanted to show off your grace and speed, your skills and creativity, your vision and stroke and raw power. You wanted to break laws and defy gravity. But you needed ankle support, and it was helpful to not burn the hell out of your soles. A good basketball sneaker mattered. In 1923 Converse put the name of one of their salesmen, a balding white guy called Charles 'Chuck' Taylor, on the side of a sneaker, but the Seventies saw corporate America finally acknowledge urban influence, the city game. Black players started getting paid to endorse basketball shoes: first Kareem Abdul-Jabbar, jazz fluid and unstoppable, with his picture on the tongue of an Adidas high-top; then Knicks guard Walt Frazier rocking low-top suede Pumas; then high-flying, superbly Afroed, ferociously goateed Julius Erving, who wore leather Converses with dr. j printed above the outsoles. ..."
Harpers

2011 June: American Basketball Association, 2012 July: Doin’ It In The Park: Pick-Up Basketball, NYC, 2012 November: Your Guide to the Brooklyn Nets, 2013 March: March Madness 2013, 2013 October: Rucker Park, 2013 November: Free Spirits', 2014 January: History of the high five, 2015 February: Dean Smith (February 28, 1931 – February 7, 2015), 2015 June: Basketball’s Obtuse Triangle, 2015 September: SLAM Magazine.

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