Zoe Leonard: Analogue


Analogue detail. 1998–2007
"This exhibition presents Zoe Leonard’s Analogue—a landmark photographic project conceived over the course of a decade—which documents, in 412 color and black-and-white photographs, the eclipsed texture of 20th-century urban life as seen in little bodegas, mom-and-pop stores with decaying facades and quirky handwritten signs, and shop windows displaying a mixed assortment of products. Shooting with a vintage 1940s Rolleiflex camera, a tool 'left over from the mechanical age,' as Leonard puts it, the artist took her own neighborhood of New York’s Lower East Side as a point of departure. She then followed the global trade of recycled merchandise—used T-shirts, old-fashioned shoes, discarded Coke advertisements, the old technology of Kodak camera shops—to far-flung places in Eastern Europe, Africa, Cuba, and Mexico...."
MoMA

2014 June: Available Light

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