"When James Brown arrived in Kinshasa for Mohamed Ali and George Foreman's rumble in the jungle fight, the world was ready to tune in. The Godfather of Soul was joining BB King, Miriam Makeba, Bill Withers and Manu Dibango at Zaire 74, a pre-fight festival aimed to promote cultural solidarity between Africans and African Americans. But as jaw-droppingly good as this line-up sounds, the music relied almost entirely on the fight to attract a TV audience; in terms of raising awareness for African music, rumble in the jungle was an essential factor."
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