Wikipedia - "La MaMa Experimental Theatre Club (La MaMa E.T.C.) is an off-off Broadway theatre founded in 1961 by Ellen Stewart, and named in reference to her. Located on Manhattan's Lower East Side, the theatre grew out of Stewart's tiny basement boutique for her fashion designs; the boutique's space acted as a theatre for fledgling playwrights at night. La MaMa has evolved during its over fifty-year history into a world-renowned cultural institution. In its earliest days, La MaMa was a theatre dedicated to the playwright, encouraging young playwrights and primarily producing new plays, including works by Paul Foster, Jean-Claude van Itallie, Lanford Wilson, Sam Shepard, Adrienne Kennedy, Harvey Fierstein, and Rochelle Owens. La MaMa also acted as an international ambassador for off-off Broadway playwriting by touring downtown playwriting abroad during the 1960s."
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La MaMa
NY Times: Ellen Stewart, Off Off Broadway Pioneer, Dies at 91
YouTube: Women in Theatre: Ellen Stewart 26:47
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