Thursday, August 29
Paris hotels attempt to lure customers by playing up literary links
L'Hotel, Rue des Beaux-Arts, Paris.
"Marcel Proust once wrote: 'The real voyage of discovery consists not of seeking new landscapes, but of having new eyes.' Words full of insight. But it is doubtful that the author of À la Recherche du Temps Perdu (Remembrance of Things Past) imagined that his oft-cited quote would be used to brand 'literary-themed' hotels 100 years after the first publication of his defining work. The rise of the belles-lettres establishment, celebrating France's literary culture, and even that of its neighbours, is the latest marketing sensation in the French capital, as hoteliers come up with ever more innovative – or desperate – ways to attract guests."