“And Now a Word from Our Sponsors”

"Getting started can be difficult. When your name draws a blank, it’s unlikely that anyone will buy what you’re selling. Luckily, the attention that worthy unknowns need in order to get noticed has a price. And for fifty years, publishers with books to sell and authors with a name to make have announced their arrival with an appearance in The New York Review: though not, at least initially, under a byline. In the Review’s twenty-ninth issue, dated October 22, 1964, the third of more than thirty books written by the historian Howard Zinn was advertised on page 13."
NY Review of Books